Fates

KBPC has always had an affinity for art. We believe that package design is a marriage of art and science, and the creative impulse has flowed through our company for the last 60 years.

In 1995 the artist George McCullough and Tom Kelly decided to put up one of George's Daughter's of Fate Statues on top of the hill next to Kelly Box. Next year will mark the 20th anniversary of this event. 

George originally designed the statues for the city of Indianapolis for one of their downtown squares. He was a finalist but was not chosen.

His idea was based on Greek Mythology and the Three Daughters of Fate:

"There is some confusion as to the heritage of the Fates but there is no confusion as to their identities and their divine mission on the earth. Their names are: Klotho (Clotho), Lachesis and Atropos. Klotho spins the thread of life, Lachesis determines the length of the thread and Atropos cuts the thread when the proper time has come for death. Atropos is the smallest of the three but she is the eldest and superior to her sisters. Atropos is called "She who cannot be turned."

The three sisters are commonly called the Fates but Fates and Destinies seem to be interchangeable with most translators."  Read whole article here

Lachesis is on the top of the hill and was the first to be put up. It took a concerted effort from a wide variety of people over three weeks to complete the statue. When the task was completed setting the statue on the top of the hill seemed utterly impossible. The  following week the statue herself intervened. A visiting truck driver flicked a cigarette out his truck on a windy day and caused a big fire around Lachesis. Afterwards when the contractors were estimating the damage, they indicated that they had to bring in a crane to replace the siding so they could put Lachesis on top of the hill too. She arranged her own installation, as only the daughter of fate would have.

About 8 years later George and the KBPC team put up the other two. Once again Zumbrum came over with their crane and placed them on the hill.

If you ever get the opportunity to tour the KBPC facility in Ft. Wayne, take a moment to visit the sisters. It just might change your destiny.

A Store Without Packaging... Sort of

A store in South Korea has eliminated its shelves. (Virtual Store Opens in Korea)

In fact, they eliminated the products as well as the shopping carts, and the cashier. Ominously, for those of in the packaging business, they has also eliminated the packaging. Or did they?

As more of the world moves on line the role packaging continues to change. As people get more comfortable making everyday purchases digitally the packaging is going to become an even more important element of the relationship companies have with their customers. For those singular purchases a customer may put up with a package that does not reinforce the purchase and imbue the customer with s sense of well-being. But the companies that use every interaction to reinforce the brand and the relationship with customers will have a distinct advantage.

At KBPC we work with our clients to build a packaging experience that makes an impact, whether the package is on the shelf or waiting for them at home.

Corrugated Art Show Gallery

 The 2014 Corrugated Art Show was a huge success! It was great to see so many customers at the Artlink Gallery. Thanks to everyone involved including the artists, the gallery, the fantastic band and all of our organizers especially Lauren Kelly!                                                                                                                     For a link to photographs from Drew Allegre at Fahrenheit 128, click HERE                                                                                                                                    Also, there was a nice video shot by 21Alive news. To watch the video, click HERE